Assignment Case Study Example | Topics and Well Written Essays - 1000 words - 2

Assignment - Case Study ExampleTherefore, the buyers have a credible influence on the prices that Movie Rental Industry sets for its renting photographic films, though not wholesomely.The bargaining berth of suppliers in the rental movie diligence is eminent, since it is the content providers, the networking companies and the distribution studios that regulate the prices that movie rental industry generates for the supply of the rental movies (Patton, 142). Therefore, considering the occurrence that the movie DVD format are continuously getting come out of the closet of fashion season the digital hiring of movies is becoming the common trend in the modern world, movie rental industry is completely vulnerable to the distribution studios terms and conditions, since the studios hold the copyright privileges and may rent or withdraw the rights at will (Patton, 42). This leaves movie rental industry without much say regarding what price to pay for whatever content is offered.Int ernal competitive rivalry for movie rental industry is low, because the niche commercialize operated by movie rental industry has the theater as the other main competitor, meaning that the congenital competitive rivalry is low (Patton, 140). However, outside of the niche market, the competitive forces might be high, owing to the fact that there are many another(prenominal) other operators in the wider entertainment industry, especially the theater locations for live performances. Thus, while the movie rental industry is a growing industry where competition is set to be high in the coming days, the niche market of digital rental movies is currently not very crowded, qualification the internal niche market competition low.While the entry into the rental movie market is not very restricted, the cost of attaining the digital distribution license is high, thus making it relatively difficult for many similar entities offering the same product to enter and thus offer a low-medium threa t to the movie rental industry services (Patton, 143). Additionally, the digital distribution of