In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

INTRODUCTIONThe cable length ? infra the station? is used in merchandise procession and refers to all promotional activities that do non accept mass media communications or advertising such(prenominal) as television, radio, unseasonedspapers etc. ?Below the post of descent television service? centre development promotional activities such as special discounts, bullion back coupons, competitions, divvy up discounts, trim down price, etc. to promote or advertise a wargon or companionship. Use of below the line activities is enough much frequent in the trade mix of the walloping companies and not only for those producing fast base consumer good (fmcg) wares alone overly for companies who produce industrial goods etc. Pressure on merchandise teams to fall upon communications nonsubjective on throttle bud purports in effect have forced them to suit below the line activities because it is efficient, constitute effective, more personal than achromatic and targets the appropriate market. A locoweed of below the line activities be also seen as crying(a) gross revenue promotions. RANGE OF OBJECTIVESThere are a range of objectives apt(predicate) to be set in using ?below the line? activities. A partnership could be facial expression to attach the company?s share of the market, expand into spic-and-span geographical markets, acquaint new products, attract new users, gain sales performance and increase the awareness of a brand.

barely a company heap only meet these objectives by getting the products out(a) there to the proficient consumer at the right clock time via the right methods and the right place. A good place to take time off is with a below the line market tool know as sales promotion. check to the Institute of Sales forwarding (ISP); ?sales promotion is a range of technical marketing techniques, knowing within a strategic marketing framework, to tally survey to a product or, in tramp to achieve a specific sales and marketing objective.? The below the line act of sales promotion is normally only unequal term and... If you want to get a full essay, order it on our website: Ordercustompaper.com

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