1. Â Â Â Â Â Â Â Â INTRODUCTION The aim of this report is to evaluate the viability of investment by Hong Leong chemical group in Russia and in particular in the brewing industry. The start step of this project is to analyse the termination of choosing Russia as an seaward military position. This decision has been based on the attracter of the country in terms of its fiscal structure, people skills and approachability and business surroundings. The issue go away be followed by an analysis of the macro environment of Russia using a PEST, pulverisation analysis and Porters diamond framework. These analyses leave al 1 enable the Board to teach a better arrangement of Russias current situation and its capabilities and prospective opportunities. The international environment in terms of FDI would be accordingly briefly analysed, concentrating mainly in the Russian situation. Great strain will be placed on presenting the Russian ratified regime, regulatory environmen t and risks factors that may tinge investment decisions in this country due to the crucial occasion that these issues play in investment decisions. The most profitable industries of the Russian economy will be analysed, followed by a more in abstruseness analysis of the brewing industry. Finally, the different abroad market military service strategies that may be suitable for Hong Leong theme will be presented. The decision of location of headquarters and useful areas will be also considered. 2.
        SELECTION OF THE COUNTRY The country selected is Russia, which is considered to be one of the twenty-five leading emerging economies. Thi! s decision was guardedly taken after analysing its location, capabilities, current situation and potentiality. A. T. Kearney developed the onshore location attractiveness index for 2004, which aimed to evaluate the attractiveness of countries as seaward locations. The criteria used to evaluate countries concentrated on terzetto areas: financial structure, people skills and availability and business environment. Figure 1 summarises... If you fate to get a full essay, order it on our website:
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